اعلان وظيفة

Job Description – Marketing Specialist
Job Summary

The Marketing Specialist is responsible for developing and implementing marketing activities that enhance the company's brand presence, increase audience engagement, and support business growth. The role focuses on digital marketing, social media management, content creation, graphic design, marketing campaigns, and maintaining a strong and consistent online presence for the company.

Key Responsibilities
Develop and implement marketing plans and campaigns.
Manage and maintain the company's social media platforms.
Develop and implement digital marketing strategies across relevant online channels.
Create engaging and professional content for social media and digital channels.
Develop social media posts, captions, campaigns, and promotional materials.
Design marketing materials, including social media graphics, flyers, brochures, presentations, and advertisements.
Create and edit visual and multimedia content when required.
Manage digital marketing campaigns and promotional activities.
Monitor social media performance, engagement, reach, and audience growth.
Analyze marketing and campaign results and prepare performance reports.
Maintain a consistent brand identity across all marketing materials and digital platforms.
Support promotional activities, events, and company campaigns.
Research market trends, competitors, digital marketing trends, and customer preferences.
Coordinate with internal teams to collect information and develop relevant marketing content.
Manage the company's online presence and ensure timely responses to customer engagement when required.
Suggest new ideas and creative approaches to improve brand awareness, customer engagement, and digital presence.
Stay updated with the latest digital marketing, social media, content creation, and graphic design trends.
Qualifications
Bachelor's Degree in Marketing, Business Administration, Communications, Media, Graphic Design, or a related field.
Experience
Minimum 2–3 years of experience in marketing, digital marketing, or social media management.
Proven experience in social media management and content creation.
Practical experience in digital marketing and managing online marketing campaigns.
Practical experience in graphic design and creating professional marketing materials.
Experience using graphic design and digital content creation tools.
Required Skills
Strong knowledge of social media platforms and digital marketing.
Strong practical knowledge of digital marketing strategies, including social media marketing, content marketing, online advertising, and audience engagement.
Good graphic design skills with practical experience in creating professional marketing and social media materials.
Proficiency in Adobe Photoshop, Adobe Illustrator, Canva, or similar graphic design tools.
Good knowledge of digital content creation and visual communication.
Ability to create, edit, and optimize visual content for different digital platforms.
Good content writing and copywriting skills.
Knowledge of social media analytics and digital marketing tools.
Knowledge of online advertising platforms and digital marketing campaign management is an advantage.
Familiarity with platforms such as Meta Business Suite, Facebook Ads, Instagram, TikTok, and Google Ads is an advantage.
Creative thinking and strong attention to detail.
Excellent communication and interpersonal skills.
Ability to manage multiple tasks and meet deadlines.
Good photography and basic video editing skills are an advantage.
Ability to work independently as well as part of a team.